We're trying to get our hands on the deal document, which will be much more detailed than the DGA's official deal summary. There may be exceptions and special provisions (like the 100,000 unit breakpoint for television downloads and the 50,000 unit breakpoint for feature film downloads) that need to be examined more carefully. For example, in speaking about distributor's gross, the deal summary states:
Companies will be contractually obligated to give us access to their deals and data, enabling us to monitor this provision and prepare for our next negotiation. This access is new and unprecedented.
If the exhibitor or retailer is part of the producer's corporate family, we have improved provisions for challenging any suspect transactions.
As good as that sounds -- and it sounds really, really good -- we can't really evaluate what kind of teeth it has until we know what the structures and provisions they have in place actually are. Information we can only get from the more detailed document.
In short, we gotta get a look at all the fine print.
The next few days will no doubt be full of furious debate and discussion over every aspect of this deal. We'll continue updating as we get more, which we expect will be very soon. But the issues here are too important to rush to a conclusion about.